Seduction by Contract

Seduction by Contract

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Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.who signed a new contract had the opportunity to receive, for free, a number of phones with suggested retail values of over $200 ... Similarly, ATaamp;T and Apple heavily subsidized the iPhone, sacrificing short-term revenues, and Sprint sold Samsunga#39;s ... D. Power found that 42 percent of customers receive a free cell phone when subscribing to a wireless service.46 Of course, free phones are not really free.

Title:Seduction by Contract
Author: Oren Bar-Gill
Publisher:Oxford University Press - 2012-08-23


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