The Principles and Processes of Interactive Design

The Principles and Processes of Interactive Design

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The Principles a Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects. With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout. Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you've learnt into practice in your own interactive designs. Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.206 user experience (UX) 12, 61, 63, 141 design patterns 128, 202 simplification 61 term ... 184a€“5 preparingfor 178a€“81, 193, 196a€“7 workshop/Perfect Pitch 196a€“7 Prezi 183 printing, 3D 201 print publishing, colour 71 products, analysis of competitors ... categories of 35 quick paper prototyping 61 Rand, Paul 120 Razorfish 192 199 , 134a€“5 Reactive 79 readibility 99 Red Bull Music Academyanbsp;...

Title:The Principles and Processes of Interactive Design
Author: Jamie Steane
Publisher:Bloomsbury Publishing - 2015-01-29


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